An overview of digital marketing fundamentals with insights into the opportunities unlocked by the integration of generative AI.
The SMart Innovative Learning for Employment (SMILE) project, selected and supported by the Fondo per la Repubblica Digitale – Impresa Sociale (Prospettive call), aims to help unemployed individuals aged 34-50 re-enter the job market by strengthening their digital skills and enhancing their previous professional experience. Participation is free of charge.
This course provides essential knowledge in digital marketing, covering key concepts such as online brand positioning, audience engagement strategies, and data-driven decision-making. Special focus is given to the role of generative AI in optimizing content creation, campaign automation, and customer interactions.
Participants will benefit from an innovative training approach that fosters the learning to learn competence, encouraging self-directed learning in line with labor market trends. The course is supported by expert trainers and an interactive Smart Learning Community, based on the Smart Learning Design™ methodology developed by Politecnico di Milano
Additional Details
Other core Themes -
Online or Hybrid event - Yes
Number of participants - 15
Attachments -
Organizer
The Fondazione Mondo Digitale ETS, registered with the Runts, is a knowledge-oriented non profit organization. For over twenty years we have been committed to spreading the culture of innovation for a new knowledge economy as an engine for the country’s development. We use digital technologies as a social accelerator, to fuel growth, well-being, productivity and competitiveness, convinced that an innovative ecosystem is a value for everyone, from citizens to businesses to cities. We work for a democratic knowledge society by combining innovation, education, inclusion, and core values so that the benefits benefit all people without excluding or leaving anyone behind. We work locally, nationally and internationally, developing models of intervention that can be replicated everywhere. Almost 200 social inclusion and innovation projects have been implemented so far, also financed with European funds. We intervene in emergencies with innovative and systemic solutions in strategic sectors for the country’s development, precisely in terms of GDP (school dropouts, youth unemployment, gender equality, active aging, etc.). The main operational headquarters is at the Città Educativa in Rome, the center of best practices and innovation, but we have activated other territorial hubs in Milan, Terni, L’Aquila, Palermo and Catania.